// CRM · AUTOMATION · AI SYSTEMS

Turn your leads into booked jobs, on autopilot.

I build the machinery behind service businesses: CRM pipelines that get used, AI agents that answer at 2am, and follow-up that runs itself, so you stop losing the leads you already paid for.

Works with ServiceTitan · Housecall Pro · Jobber · HubSpot · GoHighLevel
System status AUTOMATION LIVE
60s
Response
3×
Reviews
24/7
Follow-up
01
New lead lands
SMS + email fires
02
Estimate sent
Day 1·3·7 follow-up
03
Job complete
Review request auto-sent
04
Quiet season
Reminder queued
0%
of jobs go to the business that responds first
0+
follow-up touches most sales need to close
0%
of leads never get a second contact attempt
0×
lifetime value from a customer on a plan
Industry benchmarks, used to size the opportunity. Your real numbers drive the system I build.
// 01 · THE REVENUE LEAK FINDER

Find the revenue you're leaving on the table.

Identify your business's untapped potential in seconds. Pick a calculator, drop in a couple of numbers, and see what automation is actually worth.

    // 02 · THE DASHBOARD

    The numbers a successful operator watches.

    If it isn't measured, it isn't automated. These are the KPIs that tell you the system is working.

    // 03 · THREE QUIET LEAKS

    Three things that quietly cost you jobs

    Most businesses I work with don't need more leads. They need to stop losing the ones they already paid for.

    “We reply when we get a chance.”

    The lead messaged four companies. The one that answered in five minutes got the job. Yours replied at 7pm.

    Fix → speed-to-lead + AI agent
    “It's all in my head, or a spreadsheet.”

    No pipeline, no follow-up, no way to know which source is actually paying for itself.

    Fix → CRM build + reporting
    “We bought the tool. Nobody set it up.”

    GoHighLevel, ServiceTitan, a Zapier account with two broken zaps. Licences burning, nothing connected.

    Fix → systems audit + integration
    // 04 · CAPABILITIES

    What I actually know how to do

    Filter by what you're trying to solve. Everything listed is something I've built, broken, fixed, and documented.

    // See everything I'm building Step inside my Build Board My vision, my flagship AI Visibility Engine, live projects, blueprints and the tools I connect, all in one place.
    // 05 · BUILD YOUR STACK

    Build your stack

    Tick what you need. The panel keeps a running scope and tells you when a package saves you money.

    Your scope

    Nothing is charged here. Build a shortlist, then bring it to the call.
    Pick a service to start
    Estimated from$0
    Book a call about this →
    Starting prices for a standard scope. Final quote after the discovery call.
    // 07 · THE BUILDER

    The systems have a builder.

    A decade across CRM, automation, AI agent QA, risk, and operations. The full story, credentials, and case systems live in the portfolio.

    Jocel Rengel Cubeta

    Automation Architect & Operations Strategist

    A rare end-to-end operator: front-line customer experience, back-office risk and underwriting, and everything between. Every system on this page is something I've built, broken, fixed, and documented.

    10+ years in the field Front end to back end AI agent testing & QA
    // 08 · READY WHEN YOU ARE

    Pick a time. Bring your messiest problem.

    A free, no-pitch discovery call to explore how I can help streamline, automate, and grow your business. The messy part is the fun part.

    Book your free discovery call

    We'll look at what's leaking, what to fix first, and what a working system looks like for you.

    🕒 30 minutes🗓 Pick your slot💻 Google Meet
    Book my discovery call →
    Opens my booking page. Choose a time that works for you.
    // 09 · OR JUST REACH OUT
    Work with JocelWork with Jocel

    Automation Architect and Operations Strategist. CRM, automation, and AI systems that stop service businesses from losing the leads they already paid for.